ACE
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COVID STRIKES. AND WE RESPOND.

Originally, ACE had planned to launch with revised cross-industry Place-Based Privacy Guidelines. As COVID continues to impact us all, it was clear that coming together and uniting our talents and reach for the greater good of this challenge was critical. 


Fiona FitzGibbon of the UK’s Diversiffi Media joined forces with the amazing John Dean & Gary Marjoram from Mullen Lowe to create eight brilliant, simple, witty but to the point messaging for any DOOH network to broadcast on screens to Stay at Home. 


Last week, they released it across the globe, as the need to stop the spreading of Coronavirus by sheltering in place crosses every continent.  The Stay Home campaign has been purposely designed to keep people where they belong: At Home.  The creative assets are available for download here. Please get in touch if you need a format ratio that is not listed, as we would be happy to create one and update the FTP site.

ACE Press Release

See why the Industry has banded together. Click Here.

Privacy

We as associations have a responsibility to lead the conversations on the biggest questions—but we must do it together, and efficiently. Become part of ACE and the Privacy Conversation now.  Join the Conversation.

16:9 Coverage

Industry Associations Form Umbrella Group, Called ACE, To Raise Game For Connected Experiences. Link here.

Downloads

 

  • Execution Requirements
  • The Campaign has been designed in a boxy, stacked, stark black / white graphics to deliver a, informative message in a somber tone to convey feeling of being confined.
  • While these messages can run individually, displaying them dispersed within a conventional ad/content block delivers a striking contrast and an element of bold surprise – and more effective than running them consecutively back to back.
  • Please do not change copy, break format, add logos, or modify the executions in any way.
  • They were designed to be egalitarian, democratic, and stripped of all sponsor or brand affiliation to strengthen the impact and call to action.
  • No Additions, including text and logos.

We Can't Go On (jpg)

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We Wish (jpg)

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Not Meant To Be (jpg)

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Oh No! (jpg)

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Who Invited You (jpg)

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Still Here? (jpg)

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This Isn't The Place (jpg)

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We Can't Take You (jpg)

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We Can't Go On (pdf)

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We Wish (pdf)

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On No! (pdf)

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Who Invited You (pdf)

Download

Still Here? (pdf)

Download

This Isn't The Place (pdf)

Download

We Can't Take You (pdf)

Download